I came across this link the other day, and although it’s main purpose is to poke fun at the hipster crowd, I thought it illustrated the power of marketing techniques in an offbeat way. Personally, a career in advertising does not appeal to me. But it’s mostly the sales/persuasion part that doesn’t appeal to me. As a sucker for typography, the graphic design aspect definitely has some appeal.  These mock ads for mundane products are an excellent example of how the way that something is presented can alter your perception of the product.   http://hipsterbranding.tumblr.com/